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Planning:
Your
Website will be a "Very extended all-color business card" for
you and/or your business. If well planned, you have a very good chance
to reach different levels of marketing groups.
We
can help you with your Marketing needs!
1.
A Well Planned Web Site
It does not matter the range of your audience, what matters is that they
get interested on what you say and what you offer or sell.
2.
Targeting your audience
When someone is looking for information about a product or service via
Internet search they enter keywords into a search engine. It
is similar to doing a search in the Telephone Business Pages. Make
a list of words that persons would use to search for your business.
Consider combinations of words also, i.e. if you are a photographer
use "photography" use "family photography" or "family
portraits" in your combination word list.
Think like the consumer!
3.
An Edge or Image
Sometimes is good to visit competitor's sites.
Write down their URL's and take notes on
what you like or dislike about the site. Visit
your supplier's sites. Make
a list of their URL's. If you wish to include other site's links,
or to be included in other links we can help you.
4.
Smile!
It is good to include pictures of your office, staff,
vehicles, special events, community involvement -- pictures of your product,
services or workmanship.
5.
Gather materials
You can get ideas from your marketing materials that you have used in
the past. Brochures, print media ad copies, camera-ready
logo. And we can help you create new ones by taking the best out
of those materials and adding the new! It
is your responsibility to make sure that you have rights to reproduce
any material that you submit to use as part of the job.
6.
Any certified qualifications?
It is always good to include all your certifications
and qualifications. This will help the consumer to get a better
picture of the quality of your services and products.
7.
Member of any professional associations?
Some people prefer to do business with companies that have relationship
with certain associations. And some appreciate the fact that you are "updated".
8.
Articles published about your service?
Include all articles related to your business,
that gives it a warm turn and sense of community service oriented business.
9.
Something to send when visiting your site?
Have some catalogs, test products, calendars
or any electronic useful information for your visitors.
10.
Have a product to sell? (retail
or wholesale)
We can assist you in creating a shopping cart for your business and help
you track orders and be on top of your e-business!
When
having this information, please contact us.
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